Censure For Google-Related Misconduct

A disciplinary order is summarized on the web page of the North Carolina State Bar:

David J. Turlington III of Boone was censured by the Grievance Committee. Turlington employed other attorneys’ names and names of law firms in a keyword advertising campaign through Google’s AdWords program. He continued this practice after publication of 2010 FEO 14, which states that an attorney’s purchase or use of another attorney’s name in an Internet search engine’s keyword advertising program is dishonest. The committee also found Turlington knowingly made a false statement of material fact by claiming the inclusion of inappropriate keywords was inadvertent.

(Mike Frisch)