From Latin For “We kick butt dirt cheap,” Oklahoma Firm Uses Catchy Motto

Texas Tech’s Ann Graham, on our sibling Banking Law Prof Blog, reports here on several “expected” [bland or banal] watchwords for attorney-officers of the Oklahoma Bar Association (like “Live well. Laugh often. Love much.”) that she came across in reading her recent copy of the Oklahoma Bar Journal. 

But she wonders if a new motto is needed for the law firm that proclaims, “Calcitromus gluteas sordes vilis.” 

Something of a contrast to Josiah Quincy’s practice and marketing in 1763, though by 1768, with business down a tad, he too had to bring the Latin.  [Alan Childress]