Coke Zero Commercial – Are the Lawyers the Real Thing?

We’re sitting here watching the Butler-Florida game (go Bulldogs!) and just saw the Coke Zero commercial.  It turns out that those “actual lawyers” really are in-house Coca-Cola lawyers being set up with hidden cameras.  I love this exchange:

Marketing 1:  “Do we have a case? I’d like to sue CokeZero for taste infringement.”

Lawyer: “For what?”

Marketing 2:  “We want to sue them back to the Stone Age to send amessage that they can’t mess with the flagship brand.”

Lawyer: “It’s the same company.  It’s like suing yourself.”

Marketing 1:  “Yeah, but they’re on a different part of the floor.”

[Jeff Lipshaw]